7up Slogan And Tagline 2024


Slogans and taglines play a pivotal role in the world of marketing. They are concise, catchy phrases that encapsulate a brand’s essence, leaving a lasting impression on consumers.

One such iconic brand that has mastered the art of slogans is 7UP. In this article, we will delve into the evolution of 7UP’s slogans, explore its 2024 slogan, and dissect the importance of slogans in branding.

7up Slogan And Tagline 2023

7UP Current Slogan And Tagline 2024

“New Get Up, Same 7UP”

The current slogan and tagline for 7UP are “New Get Up, Same 7UP”. This tagline was introduced in February 2024 as part of a rebranding effort that included a new visual identity system. 

While 7UP has had many slogans and taglines over the years, including “The Un-cola,” “Wet and Wild,” and “Make 7-Up Yours,” the current tagline is “New Get Up, Same 7UP”

Evolution of 7UP Slogans

Classic Slogans

7UP, originally introduced in the late 1920s, has a rich history of slogans. Over the decades, it has embraced various slogans that have resonated with consumers.

“You Like It, It Likes You” and “Fresh Up with 7UP” are among the classic slogans that have stood the test of time.

Recent Slogans

As the beverage industry evolved, so did 7UP’s slogans. In recent years, slogans like “Feel UP” and “Mix It UP a Little” have reflected the brand’s commitment to innovation and refreshment.

7UP’s 2024 Slogan

The New Slogan

In 2024, 7UP surprised the world with a fresh slogan that encapsulates its spirit. The new slogan, “Revive Your Zest,” captures the essence of 7UP – a drink that revitalizes and rejuvenates.

The Creative Process

Creating a slogan is no easy feat, and 7UP took the task seriously. The creative team behind “Revive Your Zest” aimed to convey the idea that drinking 7UP brings back the excitement and energy in life, making every moment more vibrant.

7up Slogan And Tagline 2023

Impact of Slogans on Branding

Slogans are more than just catchy phrases; they are a critical part of a brand’s identity. A memorable slogan like “Revive Your Zest” can make consumers associate 7UP with vitality, positivity, and refreshment.

The Essence of 7UP’s Tagline

What It Conveys

“Revive Your Zest” conveys the message that 7UP is more than just a beverage; it’s a source of energy and enthusiasm. It encourages consumers to embrace life’s moments with renewed vigor.

Target Audience

This tagline is designed to resonate with individuals seeking a drink that not only quenches their thirst but also invigorates their spirits. It speaks to those who want to live life to the fullest.

Incorporating Slogans in Marketing

7UP seamlessly integrates its slogan into marketing campaigns. Whether it’s a television ad or a social media post, “Revive Your Zest” is a consistent theme that reinforces the brand’s image.

This integration has a profound impact on consumer perception. When people see or hear the slogan, they immediately associate it with 7UP’s qualities, making them more likely to choose 7UP over other beverages.

Competing in the Beverage Industry

In a fiercely competitive beverage industry, a unique slogan can be a game-changer. 7UP’s “Revive Your Zest” sets it apart from competitors and reinforces its distinctiveness.

Brand Differentiation

By emphasizing the revival of zest, 7UP differentiates itself from brands that focus solely on taste or refreshment. It’s a brand that offers more than just a drink; it offers an experience.

Consumer Loyalty

Slogans like “Revive Your Zest” build a connection with consumers. They create an emotional bond, fostering loyalty and encouraging repeat purchases.

Future of 7UP’s Slogans

As the beverage industry continues to evolve, 7UP will likely adapt its slogans to stay relevant. Industry trends, consumer preferences, and societal changes will influence the direction 7UP takes with its slogans.

7up Slogan And Tagline 2023

Industry Trends

The growing emphasis on health and wellness may lead to slogans that highlight the natural and healthy aspects of 7UP’s ingredients.

Sustainability and eco-consciousness could also play a role in shaping future slogans.


In the world of marketing, slogans are powerful tools that shape a brand’s identity. 7UP’s journey through the evolution of slogans, culminating in “Revive Your Zest,” showcases the brand’s ability to adapt and connect with consumers on a deeper level.

The impact of a well-crafted slogan is undeniable, and 7UP continues to prove that it knows how to “Revive Your Zest” for life’s moments.


What is 7UP?

7UP is an American brand of lemon-lime-flavored non-caffeinated soft drink owned by Keurig Dr Pepper

What is a slogan?

A slogan is a short phrase or motto that is designed to capture the essence of a product or brand

What is a tagline?

A tagline is a short phrase or sentence that is used to summarize the message or benefits of a product or brand

What is the current slogan and tagline for 7UP?

As of October 2023, the current slogan and tagline for 7UP are “New Get Up, Same 7UP”

What are some of the previous slogans and taglines used by 7UP?

Some of the previous slogans and taglines used by 7UP include “The Un-cola,” “Wet and Wild,” and “Make 7-Up Yours”

Who owns the 7UP brand?

The 7UP brand and formula are owned by Keurig Dr Pepper

What are the ingredients in 7UP?

The ingredients in 7UP include carbonated water, sugar, the essence of lemon, lime oils, citric acid, sodium citrate, and lithium citrate


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