Subway Slogan And Tagline [ UPDATED: 2024 ]


If you’re a fan of Subway sandwiches, you’re probably familiar with the company’s slogan, “Eat Fresh.” But have you ever wondered about the history of this iconic tagline and what it means for the Subway brand? In this article, we’ll explore the story behind the Subway slogan and tagline, including when they were first introduced and who came up with them.

We’ll also take a closer look at what “Eat Fresh” means for Subway’s menu offerings and how the company has maintained its commitment to using high-quality, fresh ingredients. Whether you’re a die-hard Subway fan or just curious about the company’s advertising, this article will provide you with all the information you need.

So, let’s dive in and learn more about the Subway slogan and tagline, and what they say about the brand’s commitment to freshness and quality.

Subway Slogan And Tagline 2023

What Is Subway Slogan


Subway’s Slogan is “Eat Fresh”

“Eat Fresh” has been the main slogan of Subway since it was first introduced in 2002. The slogan emphasizes the use of fresh ingredients in their sandwiches and salads, including meats, vegetables, and bread that is baked in-store daily. The slogan is intended to communicate to customers that Subway’s sandwiches are a healthier alternative to fast food options. Subway also has other slogans like “Subs so good, you’ll be back for more” or “Fresh is just the beginning” depending on the region or campaigns.


What Is Subway Tagline


Subway’s tagline is “Freshly made for you.”

Subway is a fast food restaurant business that specializes in salads and submarine sandwiches, and its motto is “Freshly made for you.” It aims to spread the notion that fresh ingredients, including recently baked bread, meats, and veggies, are used to make Subway sandwiches. The business has been using the tagline since 2004.


Subway Slogan And Tagline History

Subway’s slogan and tagline have evolved over time, starting with “Subs So Fast You’ll Freak!” in the early days, to “Eat Fresh” in the 1990s which is still used today, “Founded on Fresh” in 2011, “Discover the Subway Fresh Forward” in 2016, with tagline “Fresh is what we do”, and as of 2021, the current tagline is “Eat Fresh”.


About Subway

Subway is a fast food restaurant chain specialising in submarine sandwiches (subs) and salads. It was founded in 1965 in Bridgeport, Connecticut, by Fred DeLuca and Peter Buck. Since then, the company has expanded to become one of the world’s largest fast food chains, with over 41,000 locations in over 100 countries.

Subway’s menu consists primarily of submarine sandwiches, salads, and side items like chips and cookies. Customers can customise their sandwiches by selecting from a variety of breads, meats, cheeses, and vegetables. Breakfast sandwiches and beverages are also available. As reflected in their “Eat Fresh” slogan, the company promotes the use of fresh ingredients in their sandwiches and salads.

Subway provides traditional in-store dining in addition to online ordering, catering, and delivery options. The business has received praise for its dedication to environmentally friendly practises and nutritious food selections, and Ethisphere has named it one of the “World’s Most Ethical Companies.”

Subway Slogan And Tagline



What is the Subway slogan?

  • The Subway slogan is “Eat Fresh.”

When was the Subway slogan first used?

  • The Subway slogan was first used in a national advertising campaign in 2000.

Who came up with the Subway slogan?

  • The Subway slogan was created by the advertising agency Goodby Silverstein & Partners.

What does the Subway tagline mean?

  • The Subway tagline, “Eat Fresh,” is meant to convey the idea that Subway’s sandwiches are made with fresh, high-quality ingredients.

Has the Subway slogan changed over time?

  • While Subway has used other taglines in advertising campaigns, such as “Subway: Where Fresh is the Taste” and “Choose Better, Be Better,” the “Eat Fresh” slogan has remained the company’s primary tagline.

What are some popular Subway sandwiches?

  • Some popular Subway sandwiches include the Italian B.M.T., the Subway Club, the Veggie Delite, and the Meatball Marinara.

Does Subway offer any healthy menu options?

  • Yes, Subway offers a variety of healthy menu options, including sandwiches made with whole grain bread, salads, and sides like apple slices and yogurt.

Can Subway sandwiches be customized?

  • Yes, Subway sandwiches can be customized with a variety of bread, meats, cheeses, and toppings to suit individual tastes.

Is Subway a franchise?

  • Yes, Subway is a franchise, with over 40,000 locations in more than 100 countries.

Where can I find a Subway restaurant?

  • Subway restaurants can be found in many locations, including shopping malls, airports, and standalone restaurants. To find a Subway location near you, visit the company’s website and use the store locator tool.

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