Walmart Slogan And Tagline 2024


While often seen on bags, trucks, and store signs, Walmart’s “Save Money. Live Better.” slogan holds a deeper significance. It embodies the company’s global mission, a mission shaped by its founder and refined through the ingenuity of its own employees.

This iconic phrase, born from a rich history, exemplifies Walmart’s belief in empowering its associates to contribute to the company’s success.

walmart slogan

What Is Walmart’s Slogan?

Walmart’s slogan is “Save Money. Live Better.” The slogan represents Walmart’s mission of offering low prices on quality items to its customers in order to help shoppers live better lives.

Walmart Slogan History

As with many companies, Walmart has used various takes on its slogan to convey its message of saving people money. Here’s how the slogan has evolved over the years:

  • 1962-1988: Always Low Prices. Always.
  • 1988-1994: Always The Low Price. Always.
  • 1994-1996: Always Low Prices. Always Walmart.
  • 1996-1999: Better Every Day Low Prices! Always.
  • 1999-2007: Always Low Prices. Always.
  • 2007-present: Save Money. Live Better.

While Walmart regularly refreshes its slogan, the 1994 update wasn’t a typical rebranding effort. It stemmed from a complaint filed with the National Advertising Review Board (NARB). The issue? Walmart’s slogan, “Always The Low Price. Always,” was deemed misleading by the NARB.

The complaint, initially raised by the Better Business Bureau and competitors, challenged the slogan’s claim. They argued it implied Walmart offered the absolute lowest price on every item, every time, an assertion the NARB found impossible to substantiate.

Facing the possibility of misleading customers, Walmart opted to adapt. The revised slogan, “Always Low Prices. Always,” became a more accurate reflection of their commitment to competitive pricing without making absolute claims. This episode highlights the importance of responsible advertising and the role regulatory bodies play in upholding consumer trust.

What Is Walmart’s Tagline

Although Walmart doesn’t officially have a tagline, it has been linked to a number of expressions that highlight its goal, vision, and values.

A few examples are :

  • “Save money. Live better.”
  • “Everyday low prices”
  • “Walmart, for a better life.”
  • “Low prices you can count on.”
  • “Save money, live better”
  • “Always low prices.”

However, as I already noted, these aren’t official taglines and are instead utilized to emphasize Walmart’s dedication to offering competitive costs, high-quality goods, and top-notch customer service.

Who Created “Save Money. Live Better.”?

Having gone through a few low price-themed slogans, Walmart wanted a fresh take to go with its new branding in 2007. The company did not have to look far to find the right words to capture the its long-standing mission. The slogan came straight from words spoken years earlier by Walmart founder Sam Walton.

In March 1992, President George H. Bush presented Sam Walton with the Presidential Medal of Freedom. In his acceptance speech, Sam Walton said:

walmart slogan

About Walmart 

One of the biggest stories in the world is Walmart. Sam Walton established it in Rogers, Arkansas, in 1962. A series of inexpensive department shops, supermarkets, and hypermarkets are run by the corporation.

Since its establishment, Walmart has developed quickly, and it now runs more than 11,000 stores in 27 countries using a range of various store formats. The business is well-known for its “Everyday Low Costs” policy, which attempts to offer clients a large assortment of products at reasonable prices.

In order to provide customers with additional options, Walmart also carries a selection of private-label brands and exclusive goods. The business has been enhancing its online presence and introducing new technologies like self-checkout and online payments in recent years.

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